The first one is able to look far into the future. Secondly, it creates something that is needed by people to live comfortably in conditions in the future.
Two words that manifest themselves in the silver-haired man named Mike Lazaridis.He who from childhood manic fiddling electronic goods did not finish college and majoring in Electrical Engineering.
He in-drop out, only two months before graduation at the University of Waterloo, Canada. He prefers busy with the company he founded while in college.
Traces of his work is very likely now in your grasp. He is the creator of the smart phone called the BlackBerry, which revolutionized and changed the map and the future of smart phone technology.
Until June this year RIM, Research In Motion, the company defended Mike Stand up no time to graduation, which produces the BlackBerry is recorded sales of more than 100 million units.
Before developing the BlackBerry, in 1999 RIM worked with RAM Mobile Data and Ericsson mobile phone companies are known in advance, develop Mobitex. This is a mobile data device pioneered by Ericsson.
The result, Inter @ ctive Pager was launched 950. August 2000 began to be marketed this product. The size is about the size of bath soap. In the market it competes with SkyTel, a similar product (Same-same two-way pager) belongs to Motorola. This product is not successful in the marketplace. Besides fast pager era so ancient.
Try, note that the brand names: Mobitex, Inter @ ctive Pager. The names which now seemed very tacky, is not it?
That is why, in 2002, when RIM is about to develop new products Mike did not want to recklessly love the name.
The product, which we later know as the BlackBerry, have push e-mail facilities, could menyelancari internet, text communication and of course could call. What a fitting name to encapsulate all of the benefits of it?
Branding Lexico cursing RIM services in California. A brand consulting firm. David Placek, Lexicon's boss at first looking for a name that can highlight the ability of e-mail the new smart devices.
Mentor. Finally, set other conditions: the new name it should seem more natural, entertaining and fun. "Anyway, can lower blood pressure," says Placek.
One of the drafting team's name one time pay attention to small black keyboard on the Blackberry prototype. In his eyes looked like a watermelon seed composition.Then start exploring the names based on that impression, from strawberries to melons, until the names of other fruits.
No satisfactory before finally reaching the BlackBerry word, this word is pleasing to the ear and fit well with the jet black color of the object.
"BlackBerry easily attached in memory, better than names like ProMail or MegaMail," said Placel. I think, if the two names 'lebay' is used, the BlackBerry not as successful now.
BlackBerry is now sold in 91 countries, working with 500 operators, and controls 20.8 percent of smart phone market. Only outdone by Nokia Syimbian OS.
Placel also now have a potent formula of the brand, learn from the success of the BlackBerry, "If the product you want to be attentive, do not use a name that describes something, you must create a new concept!" he said.
BlackBerry is a product that grabs attention. With her customers feel special and addiction. To the extent Websers New Word Dictionary chose the word krackberry be 'Coolest New Words of 2006', mengalahkah 'netroot' and 'neuroeconomic'.
Krackberry refer to the BlackBerry addicts. Krack is a synonym of cocaine, which is easy to make dependency.
Each unit BlackBerry is unique, because it is marked with a PIN code with a combination of eight numbers and letters that the user can communicate through text thanks to BlackBerry Messenger.
Mike Lazaridis, born March 14, 1961, in Istanbul Turkey. Her parents blooded Greek. At the age of five, he joined his family moved to Canada. They settled in Windsor, Ontario.
Mike has demonstrated the talent, ingenuity and perseverance since childhood. At the age of 12 years, in 1979, he won a prize from the Windsor Public Library because he had read all the books the library science collections.
Since childhood he read opium. I can not imagine, what if his talent in the city no good public library. Perhaps it would talent wasted.
Mike was lucky because the parents and the school environment is very possible he developed a talent and interest in electronics.
In 1979, he began studying at the University of Waterloo, Ontario, Canada. It was here he began to pioneer RIM. In 1984, during a student, Mike participated in the bidding race automotive giant General Motors.
The project is designing a computer network system controller display. He won a prize and can work contracts worth 500 thousand U.S. dollars.
Sources:
kaskus.us
Two words that manifest themselves in the silver-haired man named Mike Lazaridis.He who from childhood manic fiddling electronic goods did not finish college and majoring in Electrical Engineering.
He in-drop out, only two months before graduation at the University of Waterloo, Canada. He prefers busy with the company he founded while in college.
Traces of his work is very likely now in your grasp. He is the creator of the smart phone called the BlackBerry, which revolutionized and changed the map and the future of smart phone technology.
Until June this year RIM, Research In Motion, the company defended Mike Stand up no time to graduation, which produces the BlackBerry is recorded sales of more than 100 million units.
Before developing the BlackBerry, in 1999 RIM worked with RAM Mobile Data and Ericsson mobile phone companies are known in advance, develop Mobitex. This is a mobile data device pioneered by Ericsson.
The result, Inter @ ctive Pager was launched 950. August 2000 began to be marketed this product. The size is about the size of bath soap. In the market it competes with SkyTel, a similar product (Same-same two-way pager) belongs to Motorola. This product is not successful in the marketplace. Besides fast pager era so ancient.
Try, note that the brand names: Mobitex, Inter @ ctive Pager. The names which now seemed very tacky, is not it?
That is why, in 2002, when RIM is about to develop new products Mike did not want to recklessly love the name.
The product, which we later know as the BlackBerry, have push e-mail facilities, could menyelancari internet, text communication and of course could call. What a fitting name to encapsulate all of the benefits of it?
Branding Lexico cursing RIM services in California. A brand consulting firm. David Placek, Lexicon's boss at first looking for a name that can highlight the ability of e-mail the new smart devices.
Mentor. Finally, set other conditions: the new name it should seem more natural, entertaining and fun. "Anyway, can lower blood pressure," says Placek.
One of the drafting team's name one time pay attention to small black keyboard on the Blackberry prototype. In his eyes looked like a watermelon seed composition.Then start exploring the names based on that impression, from strawberries to melons, until the names of other fruits.
No satisfactory before finally reaching the BlackBerry word, this word is pleasing to the ear and fit well with the jet black color of the object.
"BlackBerry easily attached in memory, better than names like ProMail or MegaMail," said Placel. I think, if the two names 'lebay' is used, the BlackBerry not as successful now.
BlackBerry is now sold in 91 countries, working with 500 operators, and controls 20.8 percent of smart phone market. Only outdone by Nokia Syimbian OS.
Placel also now have a potent formula of the brand, learn from the success of the BlackBerry, "If the product you want to be attentive, do not use a name that describes something, you must create a new concept!" he said.
BlackBerry is a product that grabs attention. With her customers feel special and addiction. To the extent Websers New Word Dictionary chose the word krackberry be 'Coolest New Words of 2006', mengalahkah 'netroot' and 'neuroeconomic'.
Krackberry refer to the BlackBerry addicts. Krack is a synonym of cocaine, which is easy to make dependency.
Each unit BlackBerry is unique, because it is marked with a PIN code with a combination of eight numbers and letters that the user can communicate through text thanks to BlackBerry Messenger.
Mike Lazaridis, born March 14, 1961, in Istanbul Turkey. Her parents blooded Greek. At the age of five, he joined his family moved to Canada. They settled in Windsor, Ontario.
Mike has demonstrated the talent, ingenuity and perseverance since childhood. At the age of 12 years, in 1979, he won a prize from the Windsor Public Library because he had read all the books the library science collections.
Since childhood he read opium. I can not imagine, what if his talent in the city no good public library. Perhaps it would talent wasted.
Mike was lucky because the parents and the school environment is very possible he developed a talent and interest in electronics.
In 1979, he began studying at the University of Waterloo, Ontario, Canada. It was here he began to pioneer RIM. In 1984, during a student, Mike participated in the bidding race automotive giant General Motors.
The project is designing a computer network system controller display. He won a prize and can work contracts worth 500 thousand U.S. dollars.
Sources:
kaskus.us
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